Third-Party Marketing for Asset Managers and Alternative Investment Funds

Your Outsourced Solution for Scalable, Compliant Fund Marketing

At AICO, Third-Party Marketing is about more than distribution – it's a long-term partnership built on trust, access, and alignment. We act as an outsourced extension of your capital raising team, helping you reach institutional investors across Europe through a disciplined and strategic approach.

With over two decades of experience in the asset management industry, we support both established managers and emerging strategies by providing dedicated third-party marketing services and investor relations coverage. From crafting compelling materials to educating potential investors, our focus is on building brand credibility and driving meaningful engagement.

Our Role as a Third-Party Marketer

As a third-party marketer, AICO combines deep industry knowledge with hands-on execution. We represent your strategy to the right audience—not only opening doors but managing the full sales process from first contact to final allocation.

Our third-party marketing services include:

• Positioning and storytelling tailored to LPs and institutional allocators

• Preparation and refinement of marketing materials, email marketing campaigns, and pitchbooks

• Targeted outreach to a qualified investor base and third-party distributors

• Ongoing investor follow-up, analytics, and relationship development

• Support during meetings with analysts, roadshows, and due diligence
  
  

We help fund managers streamline their fundraising efforts and leverage our regulatory-compliant platform to enhance investor confidence. We operate under flexible marketing agreements, including structures such as retainers or compensation based on assets raised.

Institutional Reach and Trusted Access

Our marketing coverage spans a wide range of allocator segments, including pension funds, fund-of-funds, private banks, family offices, insurers, consultants, and sovereign entities. We maintain long-standing relationships and stay closely attuned to market trends and sales cycles.

AICO offers more than just access—we offer insight, ongoing consulting service, and a proactive presence in the market. Many third-party marketers work on behalf of multiple clients, but AICO maintains clarity and confidentiality throughout every engagement. We work with managers who want to:

• Build a scalable capital raising function

• Use third-party marketing firms to raise capital

• Increase visibility for new or niche strategies

• Maintain investor engagement between fundraising cycles
  
  

We also assist with marketing strategy, content creation, social media posts, and public relations efforts where appropriate. All services are delivered in compliance with FIDLEG/FIDLEV, and we’re officially registered in the Swiss Register of Client Advisors.

FAQ: Third-Party Marketing with AICO

How is third-party marketing different from placement?

While closely related, third-party marketing focuses more broadly on brand building, visibility, and long-term relationship development with investors. It may or may not involve a formal capital raising campaign or exclusivity agreement.

Who uses third-party marketers?

Asset managers, hedge fund managers, private equity firms, and boutique investment platforms that prefer to outsource investor outreach or augment their internal sales team use third-party marketers like AICO.

Do you only market alternative investments?

Alternative investments are our core focus, but we also work with long-only and thematic strategies that align with institutional investor mandates. Our third-party marketing firm serves hedge fund clients and private equity funds seeking long-term investor relationships.

How do you ensure compliance?

We operate under Swiss regulations and adhere to all relevant legal requirements, including registration with FIDLEG/FIDLEV. Our agreements also address confidentiality and duration of the agreement to ensure clarity for all parties involved.

What makes AICO different?

Our commitment to tailored service, institutional focus, and long-standing allocator relationships allows us to deliver value beyond introductions. We bring deep industry insight, manage the full sales cycle, and act as a trusted third-party marketer helping managers raise capital effectively.